Promotion of Reading Culture
Launched in 2010, the Reading Day Campaign was a project piloted by Imbuto Foundation. It has since become a recurring campaign themed “Today a Reader, Tomorrow a Leader” with around 4 annual Reading Day events in which Imbuto Foundation develops media and promotional campaigns to raise awareness among children, parents and teachers on the importance of reading.
This initiative works with parents and teachers by equipping them with knowledge on how to create love for reading among their children and students, while also acquiring writing skills. The campaign also involves reading competitions and rewards the best performers.