Welcome to
Imali Agribusiness Challenge!

Welcome to Imbuto Foundation’s Imali Agribusiness Challenge, which aims to empower and scale up youth entrepreneurship in the agriculture sector for sustainable national development.

About
Imbuto Foundation

Established by H.E the First Lady Mrs. Jeannette Kagame in 2001, Imbuto Foundation has been implementing a holistic approach to uplift the most vulnerable communities through education, health, and empowerment programmes for women and youth.

Over the past years, the Imbuto Foundation has supported 2081 Youth and women in agriculture with the goal of improving the living standards of disadvantaged groups, particularly youth and female-headed households, by training them in income-generating activities, particularly tomato intensification and marketing.

Learn about Imali

This year's challenges

In Rwanda, 62.5% of the population is under the age of 30 years, indicating that the population is predominantly young. According to the recent Labour Force Survey (2024), 12.9% of the youth remain unemployed. As stated by the same report, 28.4% of youth (16-30 years) are neither in employment nor in education or training (NEET).

The same report reveals that around 55.2% of the youth are engaged in market-oriented agriculture. There are numerous agriculture opportunities for youth, supported by government and private sector initiatives. Key areas include agri-tech innovations, horticulture and high-value crop production, livestock, and aquaculture.

Yet around the world, few young people see a future for themselves in agriculture or rural areas. Rural youth face many challenges in trying to earn a livelihood. Pressure on arable land is high in many parts of the world, making it difficult to start a farm.

Youth often have limited or no access to:

  • Knowledge and information education,
  • Land,
  • Financial services,
  • Green jobs,
  • Markets

This year's Responses

Imbuto Foundation introduced the “Imali Agribusiness” in Agriculture program. Imali means prosperity and increased income, which we wish for the youth. This project aims to engage and support Youth Entrepreneurs in agriculture to scale up their impact and empower many young farmers.

In addition, the project is in alignment with the government’s 2nd National Strategy for Transformation (NST2) vision and commitment to create 1.25 million productive and decent jobs, providing 250,000 new jobs annually for economic development through supporting priority sub-sectors with high potential for growth and employment, including the agriculture value chain.

By addressing the mentioned barriers head-on, the Imbuto Foundation aims to transform agriculture from an alternative plan option to a career of choice for Rwanda’s youth.

Our approach recognizes that young people are not just beneficiaries of agricultural programs but are essential catalysts for transforming the sector into a modern, profitable, and sustainable industry.

Objectives

Approach

Imbuto Foundation is keen to scale the Imali initiative by blending its approach with different stakeholders. The Imali approach entails rewarding the most innovative agriculture projects with seed capital to the 10 most potential projects through a competitive process after 6 months of mentorship for all 10 winners.

These entrepreneurs will apply to participate in the competition and successful entities will receive seed funds to expand their business and source from youth producers or sell to the processors

Awards

Top 10 Winners

10 Million each

1st Winner

25 Million

2nd Winner

15 Million

3rd Winner

10 Million

4th position: 2 Winners

5 Million each

Roadmap

7th March - 5th April
Call for Applications – Open through social media.
15th - 16th April
First Selection – Shortlist 60 projects.
21st - 30th April
Field Visits & Evaluation – Verify and assess projects on-site.
16th May
Pre-Selection Pitch – Top 30 pitch and selection of top 15
1st June to 27th August
Mentorship Programme – Three-month training for 15 finalists.
28th August
Final Selection & Funding – 10 winners receive 10M RWF each.
29th August
Youth Forum & Awards – Recognise and celebrate the top 10 projects.
1st September to 30th November
Three months of coaching and mentorship - Agriculture technical support.

Partners

How to Apply

Join us in empowering young farmers and promoting sustainable agriculture in Rwanda through the Imali Agribusiness challenge.

APPLY HERE

Thank you for your interest in the Imali Agribusiness Challenge. To make the process easier for you, please select your preferred language below.

Murakoze gusura urubuga rw’irushanwa rya Imali Agribusiness Challenge Hitamo ururimi wifuza.

Thank you for your interest in the Imali Agribusiness Challenge. To make the process easier for you.

Below are some of the key criteria considered in the selection process:
1. The project should be in the agriculture value chain.
2. The projects should be in the implementation stage.
3. The owner should be a youth between 18 and 30 years old.
4. . The project should have a physical working place for implementation.
5. The project should be sustainable and have a plan for job creation.
6. The project must have a registration certificate from the Rwanda Development Board
(RDB) or Rwanda Cooperatives Agency (RCA)
7. To attend the mentorship of 6 months in case your project is selected.
8. It should be an environmentally friendly project.
9. The project should be operational, engage other farmers, and be able to prove it.

Murakoze gusura urubuga rw’irushanwa rya Imali Agribusiness Challenge.

Bimwe mu bizagenderwaho mu guhitamo imishinga izitabira irushanwa:
1. Kuba ari umushinga uri mu buhinzi bwongera umusaru
2. Kuba ari umushinga usanzwe ukora kandi ufite ibikorwa bifatika
3. Nyir’ umushinga agomba kuba ari mu cyiciro cy’urubyiruko (hagati y’imyaka 18 na 30)
4. Kuba umushinga ufite aho ukorera hazwi
5. Umushinga ugomba kugaragaza ko uzakomeza kwaguka kandi uzatanga akazi ku bantu benshi
mu gihe kiri imbere
6. Umushinga ugomba kuba ufite icyemezo cy’uko wanditswe muri Rwanda Development Board
(RDB) cyangwa Rwanda Cooperatives Agency (RCA)
7. Kuba nyir’umushinga azabasha kuboneka mu mahugurwa (Mentorship) mu gihe cy’amezi 6
8. Kuba ari umushinga wita ku bidukikije
9. Kuba ari umushinga ukorana n’ abandi bahinzi kandi witeguye kubyerekana